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更新于 7月16日

通路行銷(xiāo)專(zhuān)員

1.3-1.5萬(wàn)
  • 北京西城區(qū)
  • 3-5年
  • 本科
  • 全職
  • 招1人

職位描述

快速消費(fèi)品食品/飲料
Responsibilities:
1. private label:與經(jīng)理協(xié)作開(kāi)展定制項(xiàng)目,包括趨勢(shì)分析、新品提案開(kāi)發(fā)、包裝形式開(kāi)發(fā)及項(xiàng)目時(shí)間線管理
private label: Work with manager on customized projects, including trend analysis, new product proposal development, packaging form development, and project timeline management.
2. 消費(fèi)者促銷(xiāo):執(zhí)行零售市場(chǎng)策略,負(fù)責(zé)進(jìn)口與本土品牌的線下活動(dòng),監(jiān)控并評(píng)估促銷(xiāo)效果;協(xié)同銷(xiāo)售團(tuán)隊(duì)確保高效落地
Consumer promotion: Implement retail market strategy, take responsibility of BTL activities for both imported and local brands, monitor and evaluate each promotion performance. Coordinate with sales team to ensure efficient implementation.
3. 渠道促銷(xiāo):根據(jù)銷(xiāo)售及客戶業(yè)務(wù)發(fā)展需求,執(zhí)行貿(mào)易促銷(xiāo)計(jì)劃
Trade promotion: Execute trade promotional plan based on sales and clients' business development and requirements.
4. 終端物料開(kāi)發(fā):主導(dǎo)POSM/陳列工具/宣傳材料的設(shè)計(jì),指導(dǎo)并監(jiān)督生產(chǎn)與交付
POSM development: Lead design of POSM/display tools/communication materials, guide and supervise the production and delivery.
5. 數(shù)據(jù)支持:分析內(nèi)部銷(xiāo)售數(shù)據(jù),收集市場(chǎng)情報(bào),定期撰寫(xiě)營(yíng)銷(xiāo)競(jìng)爭(zhēng)力報(bào)告
Data support: Responsible for analyzing internal sales data, gathering market intelligence information, and writing regular marketing competitiveness reports.
6. 預(yù)算管理:有效跟蹤并控制預(yù)算
Budget management: Effective budget track and control.
7. 供應(yīng)商管理:協(xié)調(diào)活動(dòng)代理確保順利執(zhí)行,監(jiān)督供應(yīng)商按時(shí)交付結(jié)果并處理付款事宜
Supplier management: Manage relevant event agencies for smooth activities execution. Manage supplier to deliver results on time and issue payment when necessary.
8. 市場(chǎng)走訪與稽核:定期檢查貨架陳列、終端形象及促銷(xiāo)執(zhí)行情況,向團(tuán)隊(duì)反饋市場(chǎng)洞察
Market visit and audit: Visit market periodically to check shelf display, terminal image, promotion execution, etc. Feedback market findings to team.
任職要求:
Qualification & Requirements:
1. 至少3年快消品營(yíng)銷(xiāo)經(jīng)驗(yàn),具備新品開(kāi)發(fā)及現(xiàn)代渠道基礎(chǔ)知識(shí)和洞察力
Minimum 3-years FMCG marketing experiences with basic knowledge and insight of NPD and modern trade channel.
2. 優(yōu)秀的溝通能力與執(zhí)行力,學(xué)習(xí)能力強(qiáng),具備團(tuán)隊(duì)合作精神及高度責(zé)任感
Good communication skills and excellent execution capability. Quick learner and good team player with strong sense of responsibility.
3. 具備數(shù)據(jù)解讀與分析能力
Capability on data interpretation and analysis.
4. 能在壓力與時(shí)限下工作,主動(dòng)性強(qiáng)且思維積極
Can work under pressure and limited timing, with strong initiative and positive thinking.
5. 本科及以上學(xué)歷,英語(yǔ)口語(yǔ)及書(shū)寫(xiě)流利,熟練操作Office軟件
College education level or above, fluent in oral and writing English. Familiar with Office software operation.

工作地點(diǎn)

西城區(qū)北京安德魯水果食品有限公司(裕民東路)

職位發(fā)布者

劉女士/招聘主管

昨日活躍
立即溝通
公司Logo安德魯
安德魯是全球高端水果加工行業(yè)的領(lǐng)導(dǎo)者,融合了大型跨國(guó)公司擁有的專(zhuān)業(yè)技術(shù)和家族企業(yè)的價(jià)值觀。安德魯總部坐落于法國(guó)西南部,足跡遍布100多個(gè)國(guó)家和地區(qū)。在16個(gè)國(guó)家和地區(qū)擁有46家工廠,并且擁有眾多成功且受人喜愛(ài)的品牌,包括Bonne Maman(法國(guó)銷(xiāo)量第一的果醬品牌),Andros愛(ài)果士和Pierrot Gourmand倍樂(lè)果。自1998年以來(lái),安德魯中國(guó)一直在一支由中、法結(jié)合的管理團(tuán)隊(duì)的帶領(lǐng)下運(yùn)營(yíng)。對(duì)于安德魯來(lái)說(shuō),中國(guó)是一個(gè)十分重要且持續(xù)增長(zhǎng)的市場(chǎng)。安德魯為中國(guó)客戶提供高品質(zhì)的水果制品,服務(wù)于面包店、酒店、飲品店、餐廳、工業(yè)企業(yè)和零售客戶。我們致力于為中國(guó)消費(fèi)者提供天然、健康、美味和方便的水果產(chǎn)品,并為我們的員工提供公平,激勵(lì)人心的工作環(huán)境。如果您想進(jìn)一步了解我們的產(chǎn)品或加入中國(guó)安德魯,請(qǐng)與我們聯(lián)系。 Andros is a global leader in the premium fruit processing industry. Andros marries the expertise of a large multi-national group, with a footprint in over 100 countries, and the values of a family-owned company, proud of its roots in South-West France. Andros has forty-six factories in 17 countries and a number of successful and loved brands with rich product portfolios, including Bonne Maman(No.1 preserve brand in France), Andros and Pierrot Gourmand. Andros has been operating in China since 1998 with a sino-french management team. China is an important and expanding market for Andros, which offers premium fruit products to help customers– bakeries, hotels, beverage& coffee shops, restaurants, industrials and retailers- to delight their consumers. We are committed to provide natural, healthy, tasty and convenient fruit products to Chinese consumers, and a fair, motivating work environment to our employees.
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