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更新于 今天

Brand Manager- Innovation

2.5-3.5萬
  • 廣州天河區(qū)
  • 5-10年
  • 本科
  • 全職
  • 招1人

雇員點評標(biāo)簽

  • 同事很nice
  • 工作環(huán)境好
  • 氛圍活躍
  • 團(tuán)隊執(zhí)行強(qiáng)
  • 人際關(guān)系好

職位描述

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Key Responsibility:
1. Mizone Core Innovation & Renovation
Rooted in brand strategy, find opportunities for innovation, productivity & new product launch and renovation.
Translate consumer insights and channel insights into viable and compelling product ideas and business case.
Support line manager in coordinating cross-functional teams to deliver Inno & Reno projects on time.
Support to get alignment on innovation projects through stage gate meeting.
Drive sales implementation by working with sales and trade marketing collaboratively to ensure product
availability, in the implementation of brand strategies and tactics that are apt to achieve goals, and to ensure that
projects are properly executed in trade.
2. Mizone Core Portfolio Management
Conduct regular Consumer/Channel/Competitors trend analysis for defining brand issues and developing plans
for execution
Based on deep understanding of consumer/channel needs, recommend and execute the right pack-price
architecture by occasion and channels.
3. Business
Closely monitor business performance to assess progress vs. plan and develop appropriate adjustments as
needed.
Support line manager to do business analysis and review, provide data support for business know-how and
strategy planning when needed.
4. Budget - Monitor & control marketing budget of the programs under Inno & Reno Team
Requirements:
1. Bachelor’s degree or above, Minimum 5 years in marketing, experience with FMCG multi-national companies
and/or ad agencies preferred.
2. Solid experience and proven successful case in Brand Development, New Product Launch, Renovation, Portfolio
Management. Owned consumer engagement/social seeding/end-to-end brand marketing experience is preferred
3. Desire to learn, Can-do attitude, Resilient, able to manage ambiguity, Self-motivated.
4. Good communication and engaging skills, good organization impact with confidence, Strong project
management.
5. Good English speaking, writing, and reading ability.

工作地點

廣州天河區(qū)萬菱匯國際中心-A塔

職位發(fā)布者

曾雋怡/人事經(jīng)理

昨日活躍
立即溝通
達(dá)能(中國)食品飲料有限公司
達(dá)能集團(tuán)達(dá)能集團(tuán)是世界500強(qiáng)企業(yè),也是全球最成功的健康食品企業(yè)之一。達(dá)能以"通過食品,為盡可能多的人帶來健康"作為企業(yè)使命,履行這一使命為達(dá)能實現(xiàn)持續(xù)強(qiáng)勁增長做出了重大貢獻(xiàn)。達(dá)能集團(tuán)的業(yè)務(wù)遍及全球五大洲120多個國家和地區(qū),擁有184家工廠和約101,000名員工。2010年,達(dá)能實現(xiàn)的銷售額達(dá)170億歐元。達(dá)能在健康食品的四個領(lǐng)域占據(jù)領(lǐng)先地位:鮮乳制品(全球第一)、飲用水(包裝水市場全球第二)、嬰兒營養(yǎng)品(全球第二)和臨床營養(yǎng)品。達(dá)能集團(tuán)在巴黎的歐洲交易所(Euronext)上市,同時公司也被納入反映社會責(zé)任的主要指數(shù),例如:道瓊斯可持續(xù)發(fā)展全球指數(shù)(STOXX and World指數(shù)),ASPI Eurozone指數(shù), Ethibel可持續(xù)發(fā)展指數(shù)等。這體現(xiàn)了達(dá)能的商業(yè)模式,即,不僅為股東創(chuàng)造價值,還考慮到員工、商業(yè)伙伴、公共當(dāng)局和當(dāng)?shù)厣鐓^(qū)在內(nèi)的所有相關(guān)利益。達(dá)能集團(tuán)于上世紀(jì)80年代進(jìn)入中國發(fā)展業(yè)務(wù),目前在所經(jīng)營的四大核心業(yè)務(wù)領(lǐng)域獲得了領(lǐng)先地位,同時擁有包括脈動、多美滋、貝樂嘉、紐康特、碧悠等知名品牌。達(dá)能中國飲料達(dá)能(中國)食品飲料有限公司(簡稱“達(dá)能中國飲料”)是達(dá)能下屬企業(yè),在快消領(lǐng)域處于領(lǐng)先地位。達(dá)能中國飲料管理總部于2008年11月在廣州成立,員工約7000名。公司以“致力于給各個年齡層和場合的消費者提供愉悅與健康的飲用體驗”為愿景,深耕中國飲用水和飲料市場。在中國,達(dá)能中國飲料擁有脈動維生素飲料、脈動新產(chǎn)品能量飲料、極境之蘭飲用天然泉水等產(chǎn)品,近年來,隨著脈動的快速發(fā)展,它已經(jīng)成為中國飲料市場的一個知名品牌。關(guān)注職業(yè)發(fā)展達(dá)能中國飲料的業(yè)務(wù)文化為“敢精神”,提倡敢卓越、敢創(chuàng)新、敢合作助力業(yè)務(wù)發(fā)展。公司高度關(guān)注員工安全、健康和發(fā)展,有一系列的人才發(fā)展計劃,支持員工成就職業(yè)追求。我們注重集體影響力和團(tuán)隊協(xié)作,在活力而創(chuàng)意十足的工作氛圍中,在授權(quán)與開放的領(lǐng)導(dǎo)力風(fēng)格影響下,每個人能夠釋放潛力,擁有職業(yè)發(fā)展。在達(dá)能,我們相信,創(chuàng)建包容性和多元化的團(tuán)隊是達(dá)能未來的核心之一。所有符合條件的申請人都將得到平等的對待,我們不以應(yīng)聘人員的年齡、種族、民族、膚色、宗教信仰、國籍、性別、性取向、退伍軍人身份、遺傳信息或殘疾狀況等作為是否招聘的依據(jù)。踐行社會責(zé)任一直以來,達(dá)能中國飲料以實踐企業(yè)社會責(zé)任為己任,對水源保護(hù)、生態(tài)恢復(fù)、氣候變化、社區(qū)共享價值、可持續(xù)農(nóng)業(yè)和可持續(xù)包裝進(jìn)行大力投入。在這里,你也可以為改善社會做出貢獻(xiàn)。
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