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Job Description
Responsibilities
Execution of brand tactitcs Translate brand strategies to POA for responsible brand as supporter; Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues; Develop brand promotional materials and training Develop brand DA, promotional slides, publication if needed and internal traing materials; Train Field Force on product strategy and POA; Support to develop brand plan & management & cross-functional leadership Analyze market trend, competitors situation to support developing brand strategy; Explore customer insight and brand value proposition to support developing brand strategy; Track progress towards brand target timely; Support cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc
POSITION RESPONSIBILITIES
Accountable
Flawless execution in marketing activities and manage project independently; Develop brand promotional materials and internal training materials; Sales training; Actively participate campaign development;
Shared Accountability
BP & Op Plan and influence sales targets and brand A&P allocations; Develop marketing mix & POA; Interface with cross-functional team;
EDUCATION AND EXPERIENCE
Qualifications:
Bachelor degree or above, major in Medical or Medicine Good command of oral & written English 1-3 years marketing experience or 2 years DM/local marketing experience
TECHNICAL SKILLS REQUIREMENTS
Indicate the technical skills required and/or preferred, as applicable.
Expect candidates to demonstrate these competencies:
● Functional/Technical Skills
● Acts Decisively
● Seizes Accountability
● Grows Self
● Change Agile
● Self Awareness
● Commits to “One Pfizer”
● Peer Relationships
Expect candidates to demonstrate these commercial /management competencies
● Market, Customer, and Competitor insight
● Strategic and operational business/Market planning
● Market Execution
● Marketing Innovation
● Data analysis, interpretation and communication
● Performance and program metrics
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research