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Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to revolutionize food and consumer product delivery worldwide. With our core belief: "We help people eat better, live better," we're taking innovation to the global stage!
崗位職責(zé)
1. 負(fù)責(zé)社交媒體廣告、信息流廣告、搜索廣告等投放渠道的創(chuàng)意策略制定與執(zhí)行，提升廣告CTR、CVR和ROI；
2. 結(jié)合用戶心理、行業(yè)趨勢(shì)、市場(chǎng)熱點(diǎn)，策劃高轉(zhuǎn)化率的廣告創(chuàng)意，包括短視頻、圖文、互動(dòng)廣告、H5等形式；
3. 深入分析優(yōu)秀案例，研究不同投放渠道（Facebook、Google、TikTok等）的創(chuàng)意趨勢(shì)，持續(xù)優(yōu)化廣告內(nèi)容；
4. 參與A/B測(cè)試，分析創(chuàng)意數(shù)據(jù)表現(xiàn)，根據(jù)投放數(shù)據(jù)反饋優(yōu)化廣告文案、視覺(jué)、視頻剪輯等關(guān)鍵要素；
5. 協(xié)同設(shè)計(jì)、投放、數(shù)據(jù)分析團(tuán)隊(duì)，推進(jìn)創(chuàng)意測(cè)試迭代，制定不同用戶群體的精準(zhǔn)創(chuàng)意方案；
6. 研究并應(yīng)用AI生成內(nèi)容（AIGC）工具，提高創(chuàng)意生產(chǎn)效率，探索新型廣告表達(dá)方式；
7. 關(guān)注國(guó)際創(chuàng)意趨勢(shì)，結(jié)合業(yè)務(wù)需求，制定全球化創(chuàng)意策略。
1. Develop and execute creative strategies for various advertising channels, including social media ads, native ads, and search ads, to improve CTR, CVR, and ROI.
2. Create high-conversion ad creatives—such as short videos, image-text formats, interactive ads, and H5 pages—based on user psychology, industry trends, and market hot topics.
3. Analyze successful cases in-depth and research creative trends across platforms (e.g., Facebook, Google, TikTok) to continuously optimize ad content.
4. Participate in A/B testing, analyze creative performance data, and optimize key elements such as copywriting, visuals, and video editing based on feedback.
5. Collaborate with design, media buying, and data analytics teams to drive creative testing and iteration, and craft tailored creative strategies for different user segments.
6. Research and apply AI-generated content (AIGC) tools to enhance creative production efficiency and explore new forms of advertising expression.
7. Stay up to date with global creative trends and develop globally aligned creative strategies in response to business needs.
崗位基本需求
1. 本科及以上學(xué)歷，市場(chǎng)營(yíng)銷、廣告?zhèn)髅?、視覺(jué)設(shè)計(jì)、新聞傳播等相關(guān)專業(yè)優(yōu)先；
2. 2年以上廣告創(chuàng)意策劃、增長(zhǎng)運(yùn)營(yíng)、品牌營(yíng)銷等相關(guān)經(jīng)驗(yàn)，有投放型廣告創(chuàng)意經(jīng)驗(yàn)者優(yōu)先；
3. 熟悉Facebook、TikTok、Google等廣告平臺(tái)的創(chuàng)意玩法、投放邏輯、用戶心理；
4. 具備文案策劃能力，能撰寫(xiě)高轉(zhuǎn)化率的廣告Slogan、短視頻腳本、落地頁(yè)文案等；
5. 對(duì)短視頻、社交媒體廣告創(chuàng)意有較強(qiáng)的理解，具備視頻腳本策劃、分鏡設(shè)計(jì)、剪輯思維；
6. 具備數(shù)據(jù)思維，能結(jié)合廣告投放數(shù)據(jù)優(yōu)化創(chuàng)意，提升廣告表現(xiàn)；
1. Bachelor’s degree or above, preferably in Marketing, Advertising, Visual Design, Journalism, or related fields;
2. Over 2 years of experience in advertising creative planning, growth operations, or brand marketing; experience in performance advertising creatives is a plus;
3. Familiar with creative formats, ad delivery mechanisms, and user psychology on platforms such as Facebook, TikTok, and Google;
4. Strong copywriting skills with the ability to craft high-conversion ad slogans, short video scripts, and landing page copy;
5. Solid understanding of short video and social media ad creatives; skilled in video scriptwriting, storyboard design, and editing logic;
6. Data-driven mindset, with the ability to optimize creatives based on advertising performance data to enhance ad effectiveness.
崗位亮點(diǎn)
加入我們，您將與全球團(tuán)隊(duì)合作，推動(dòng)外賣平臺(tái)在國(guó)際市場(chǎng)的創(chuàng)新與增長(zhǎng)，享受廣闊的職業(yè)發(fā)展機(jī)會(huì)。
Join us and collaborate with a global team to drive innovation and growth for our food delivery platform in international markets—while enjoying broad opportunities for career development.