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Duties and responsibilities
? Building and establishing a winning E-Commerce team
? Lead the team and work systematically with cross-functional teams and customers in creating business plans with the on-going review and optimization
? Responsible for E-Commerce channel and customer P&L management
? Deliver E-Commerce business targets, including but not limited to Gross Merchandising Value (GMV), net sales, conversion rate and number of brand followers in relevant online platforms
? Develop the strategy from customers & platforms breakdown, portfolio management to defining operational priorities and investments needed to deliver the double-digit growth performance for Brand
? Build strategic partnership with the online platforms to secure full support for the brand
? Together with the team, collaborate with E-Retail partners and external TP vendors to develop online marketing & merchandising plans
? Identify and implement new technologies, trends, and opportunities within the rapidly evolving Chinese E-Commerce landscape
Local leadership and other support activities
? Direct reporting line to General Manager in China Subsidiary
? Create and manage a local E-Commerce team
? Provide guidance and feedback to help others strengthen specific knowledge/skill areas
? Partner with the German HQ and local marketing team to identify creative needs for digital plan, manage and execute briefs to enrich the digital consumer journey
Qualifications to include: