Plan and produce multi-format content (articles, short videos,
infographics, etc.) for the official website, social media, and third-party
platforms.
Utilize AI tools to enhance content creation efficiency.
SEO & Website Operations
Implement keyword optimization, external link building, and
internal site adjustments to improve natural search rankings and
conversions.
Regularly update official website content and monitor traffic data.
Refined Social Media Operations
Manage accounts on mainstream platforms (LinkedIn, YouTube,
Facebook, etc.), create content calendars, and optimize posting times.
Plan online interactive activities to increase fan base and
engagement.
Other Marketing Tasks
Proactively assist the leadership in completing other
marketing-related tasks to ensure the smooth achievement of the marketing
department's overall objectives.
Requirements
Education Background: Bachelor’s degree or
above, with a preference for majors in Marketing, Advertising, Journalism,
Communication, or related fields.
Professional Skills: Excellent written
communication skills and creativity, able to write professional marketing
copy; fluent in English; proficient in using website analytics tools.
Work Experience: Over 3 years of work experience, with
preference given to those in the scientific instrument industry. Prior
experience in content marketing, social media operations, digital
marketing, or related fields is a plus.
Personal Qualities: Strong communication
skills and a teamwork spirit. Proactive, eager to learn new knowledge, and
able to apply it in work.