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更新于 5月27日
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品牌與數(shù)字營銷專員

6000-7000元
  • 鄭州中牟縣
  • 1-3年
  • 本科
  • 全職
  • 招1人

職位描述

品牌推廣市場營銷
    1、 負(fù)責(zé)公司品牌與數(shù)字營銷項(xiàng)目，制訂、傳達(dá)并實(shí)施一套全面整合的品牌與數(shù)字營銷戰(zhàn)略，以提升斯圖爾特產(chǎn)品在全球范圍內(nèi)的目標(biāo)市場中的品牌知名度和市場占有率；Overseeing the company's brand and digital marketing projects, formulating, communicating, and implementing a comprehensive integrated brand and digital marketing strategy to enhance the brand awareness and market share of Stewart products in target markets worldwide; 2、 全面負(fù)責(zé)根據(jù)本地市場需求、市場路徑、競爭環(huán)境以及公司目標(biāo)，制定并執(zhí)行品牌與數(shù)字營銷戰(zhàn)略，優(yōu)化營銷組合；aking full responsibility for developing and executing brand and digital marketing strategies based on local market demands, market pathways, competitive environment, and company objectives, optimizing the marketing mix; 3、通過分析內(nèi)部與外部數(shù)據(jù)，不斷優(yōu)化品牌與數(shù)字營銷策略；Continuously refining brand and digital marketing strategies through the analysis of internal and external data 4、監(jiān)督品牌定位與概念、產(chǎn)品開發(fā)、數(shù)字創(chuàng)新解決方案與服務(wù)、包裝設(shè)計(jì)、數(shù)字營銷活動、公共關(guān)系、市場調(diào)研、代理商簡報(bào)等戰(zhàn)略的內(nèi)部溝通與實(shí)施；Supervising the internal communication and implementation of strategies related to brand positioning and concepts, product development, digital innovation solutions and services, packaging design, digital marketing campaigns, public relations, market research, and agency briefings; 5、負(fù)責(zé)確保品牌核心元素在國際與國內(nèi)市場中的一致性和所有權(quán)；Ensuring the consistency and ownership of brand core elements in both international and domestic markets 6、 負(fù)責(zé)制定以客戶為中心的數(shù)字營銷戰(zhàn)略與生態(tài)系統(tǒng)，涵蓋數(shù)字社交媒體、搜索引擎、網(wǎng)站、內(nèi)容營銷以及公共關(guān)系；Developing customer-centric digital marketing strategies and ecosystems, encompassing digital social media, search engines, websites, content marketing, and public relations; 7、制定本地與國際品牌提案、概念、活動及傳播計(jì)劃；Formulating local and international brand proposals, concepts, campaigns, and communication plans; 8、提供適當(dāng)?shù)匿N售信息與工具，協(xié)助銷售部門；Providing appropriate sales information and tools to assist the sales department; 9、制定并實(shí)施市場與客戶計(jì)劃，包括搜尋并布局目標(biāo)市場；Developing and implementing market and customer plans, including searching and laying out target markets; 10、利用信息工具搜尋特定產(chǎn)品的目標(biāo)市場和目標(biāo)客戶；Utilizing information tools to search for target markets and customers for specific products; 11、組織推廣斯圖爾特品牌的國內(nèi)外貿(mào)易展覽會；Organizing domestic and international trade shows to promote the Stewart brand; 12、負(fù)責(zé)在團(tuán)隊(duì)中培養(yǎng)以客戶為中心的數(shù)據(jù)驅(qū)動營銷文化；Fostering a customer-centric, data-driven marketing culture within the team; 13、確保對競爭環(huán)境進(jìn)行持續(xù)且詳細(xì)的分析；Ensuring continuous and detailed analysis of the competitive environment; 14、預(yù)防法律問題或打擊競爭對手的非法行為；Preventing legal issues or combating illegal activities by competitors; 15、領(lǐng)導(dǎo)安排的其他臨時(shí)性任務(wù)；Leading other ad hoc tasks as assigned.

工作地點(diǎn)

河南省鄭州市中牟縣蘆醫(yī)廟大街中牟縣斯圖爾特針釘制品(鄭州)有限公司

職位發(fā)布者

蘇娟/辦公室主任

剛剛活躍
立即溝通
斯圖爾特針釘制品(鄭州)有限公司
斯圖爾特針釘制品（鄭州）有限公司是一家專業(yè)生產(chǎn)紡織機(jī)械配件的中英合作企業(yè)，成立于2005年，公司產(chǎn)品主要包括清梳聯(lián)設(shè)備及其他紡織設(shè)備用針輥、刺輥、打手、氣流紡分梳輥、熱刺冷刺等各種針釘制品。公司位于鄭州市九龍工業(yè)園，有600路、307、321定制專線直達(dá)，公司有集體宿舍,免費(fèi)提供工作時(shí)間內(nèi)的一日三餐,上下班通往市內(nèi)的免費(fèi)班車,每天7.5小時(shí)工作制,有國家規(guī)定的法定節(jié)假日和帶薪休假,每年至少組織員工旅游一次,為每一位員工繳納五險(xiǎn)一金。
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