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更新于 9月24日
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舉報

資深搜索營銷經(jīng)理(J11420)

1.5-2.5萬
  • 北京大興區(qū)
  • 10年以上
  • 碩士
  • 全職
  • 招1人

職位描述

Google搜索引擎推廣百度360
崗位職責(zé):
1. Strategic Leadership & Integrated Search Strategy:??
?Develop and own the holistic search marketing roadmap, seamlessly integrating long-term organic SEO strategies with data-driven paid SEM tactics to maximize overall search visibility and efficiency
?Conduct thorough market and competitive analysis to identify new opportunities in both organic and paid search landscapes, informing strategic planning and budget allocation
?Establish clear KPIs, regularly report on performance against business goals to senior leadership, and provide data-backed recommendations for strategic shifts.
?2. Search Engine Marketing (SEM/PPC) Management:??
?Develop, execute, and optimize paid search campaigns across platforms like Google Ads, Microsoft Advertising, and key Chinese engines (Baidu, 360, Sogou).
?Manage keyword strategy, ad copy creation, A/B testing, bidding strategies, and budget allocation to maximize ROI, conversion rates, and lead quality.
?Continuously analyze campaign performance data, making rapid, data-driven adjustments to improve CTR, Quality Score, and lower CPA.
?Oversee the synergy between SEM and SEO efforts, using paid data to inform organic strategy and vice versa
3. Search Engine Optimization (SEO) Management:??
??Technical SEO:?? Oversee and guide technical audits and optimizations, ensuring site architecture, crawling, indexing, site speed (Core Web Vitals), mobile-friendliness, and structured data (Schema markup) adhere to best practices for Google and Baidu
??Content & On-Page SEO:?? Lead the content strategy, conducting deep keyword and search intent research to guide the creation of high-quality, optimized content (pillar-cluster models, E-E-A-T principles) that ranks for target terms and satisfies user needs
??Off-Page SEO & Authority Building:?? Develop and execute strategies for acquiring high-quality, relevant backlinks through content marketing, PR, and digital partnerships to build domain authority and improve rankings
??Local & International SEO:?? If applicable, implement and manage localization strategies (e.g., hreflang, local citations) for multi-regional presence
?4. Team Leadership, Development & Management:??
?Lead, mentor, and manage a team of SEO and SEM specialists, fostering a collaborative, high-performance culture focused on continuous learning and results
?Set clear team and individual goals (KPIs), conduct regular performance reviews, and identify training needs to bridge skill gaps and promote career development.
?Efficiently allocate projects and resources based on priority and individual strengths, ensuring timely and high-quality execution of all search initiatives.
?Champion the search marketing function within the organization, effectively communicating strategies and results to cross-functional teams and stakeholders.
?5. Data Analysis, Reporting & Optimization:??
?Utilize analytics tools (e.g., Google Analytics, GA4, Search Console, Baidu Tongji, Ahrefs, SEMrush) to derive deep insights, track performance, and identify optimization opportunities across all search activities
?Prepare and present comprehensive regular reports (weekly, monthly, quarterly) on organic and paid performance, trends, and forecasts to management and relevant stakeholders.
?Establish a culture of constant testing, learning, and iterative improvement across all search marketing efforts.
任職要求:
Qualifications & Requirements:??
?Experience:??
?7+ years? of hands-on experience in search marketing, with a ?proven and balanced expertise? in both ?SEO? (technical, content, off-page) and ?SEM? (strategy, execution, optimization).
Bachelor’s degree majored in (digital) marketing or biotechnology related majors.
A minimum of ?3 years? in a dedicated ?team leadership or people management? role, with a demonstrated ability to hire, develop, and inspire team members.
?Technical & Professional Skills:??
?SEO Mastery:?? Deep, practical knowledge of technical SEO, on-page optimization, keyword research tools (Ahrefs, SEMrush, etc.), content strategy, and link building.
?SEM Expertise:?? High proficiency in Google Ads/Bing Ads platforms, including smart bidding strategies, audience targeting, and conversion tracking.
?Analytical Prowess:?? Expert-level skill in data analysis and interpretation using tools like Google Analytics, Data Studio, and spreadsheets. Must be fiercely data-driven.
?Management Skills:?? Strong leadership, project management, and cross-functional communication skills. Ability to delegate effectively and hold teams accountable.
Language Skill: CET6 at least. Good TOEFL or IELTS score is preferred.
?Soft Skills:??
Strategic and holistic thinker who understands how SEO and SEM work together.
Exceptional problem-solving abilities and a proactive mindset.
Outstanding communication and presentation skills for all levels of the organization.
High degree of professionalism, patience, and a strong sense of ownership and responsibility

工作地點

大興區(qū)北京百普賽斯生物科技股份有限公司北京經(jīng)濟技術(shù)開發(fā)區(qū)宏達北路8號5號樓4層

職位發(fā)布者

司女士/HRBP

立即溝通
公司Logo北京百普賽斯生物科技股份有限公司
ACROBiosystems（百普賽斯）是為生物醫(yī)藥、健康產(chǎn)業(yè)領(lǐng)域提供關(guān)鍵生物試劑產(chǎn)品及解決方案的行業(yè)領(lǐng)先平臺型基石企業(yè)，致力為全球生物醫(yī)藥公司、生物科技公司、體外診斷公司和科研機構(gòu)等進行生物藥、細胞免疫治療及診斷產(chǎn)品的研發(fā)與生產(chǎn)提供更好產(chǎn)品和方案。公司業(yè)務(wù)遍布全球，在中美多地設(shè)有辦公室、研發(fā)中心及生產(chǎn)基地。目前已獲ISO9001認證管理體系認證和ISO13485醫(yī)療器械質(zhì)量管理體系認證；部分產(chǎn)品完成美國FDA DMF（藥品管理主檔案）備案確認，極大方便醫(yī)藥研發(fā)人員的藥物申報工作；已于2021年10月18日上市。公司目前擁有超過2000種關(guān)鍵試劑產(chǎn)品和技術(shù)服務(wù)項目，主要包括藥物靶點蛋白、抗體、試劑盒及生物分析檢測方案，應(yīng)用于腫瘤、自身免疫疾病、心血管病、傳染病等疾病的藥物篩選及優(yōu)化、臨床前實驗及臨床試驗、藥物生產(chǎn)過程及工藝控制（CMC）、診斷試劑開發(fā)及優(yōu)化等研發(fā)與生產(chǎn)各環(huán)節(jié)。公司在全球60多個國家累計超過5,000家客戶，與全球Top20藥企均達成合作，全球Top50藥企覆蓋率高達80%，均維持長期、穩(wěn)定、良好的合作關(guān)系。合作伙伴包括輝瑞、羅氏、賽諾菲、諾華、默克、葛蘭素史克、禮來、拜耳、恒瑞醫(yī)藥、百濟神州、科興、石藥、信達、麗珠等。公司在結(jié)構(gòu)生物學(xué)領(lǐng)域、生物醫(yī)藥行業(yè)聚集了一批海內(nèi)外優(yōu)秀人才，25%以上為研發(fā)人員，其中90%以上人員具有碩士、博士學(xué)位，在這里，你將得到持續(xù)、專業(yè)的學(xué)習(xí)提升；NICE的BOSS，協(xié)同合作、愿攜手共同發(fā)展的團隊；多元化職業(yè)發(fā)展通道與平臺；北京戶口（擇優(yōu)落戶）、工作居住證；富有競爭力的薪酬體系（全額五險一金、績效獎金、年終獎）、完善福利保障（補充商業(yè)醫(yī)療、免費午餐晚餐、法定年休假、帶薪病假、職級假、白領(lǐng)公寓、節(jié)假福利、探親費）、多彩業(yè)余生活（工會活動、下午茶）
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