崗位職責(zé):
1.負(fù)責(zé)汽車類直播間的西班牙語直播工作,圍繞車型特點(diǎn)、性能參數(shù)、功能亮點(diǎn)、優(yōu)惠活動(dòng)等內(nèi)容進(jìn)行生動(dòng)講解,吸引觀眾關(guān)注;
2.實(shí)時(shí)與直播間觀眾互動(dòng),用西班牙語流暢回應(yīng)咨詢、解答疑問,引導(dǎo)觀眾參與互動(dòng)、提升直播間活躍度;
3.配合團(tuán)隊(duì)完成直播腳本策劃、內(nèi)容準(zhǔn)備,根據(jù)直播數(shù)據(jù)反饋優(yōu)化講解方式,助力達(dá)成直播目標(biāo);
4.維護(hù)直播過程中的品牌形象,準(zhǔn)確傳遞汽車產(chǎn)品的核心價(jià)值與品牌理念。
- Be responsible for Spanish-language live streaming in automotive-themed live rooms, delivering vivid explanations on vehicle features, performance parameters, functional highlights, promotional activities, etc., to attract audience attention.
- Interact with the live audience in real-time, respond to inquiries and answer questions fluently in Spanish, guide audience participation, and enhance the activity of the live room.
- Cooperate with the team to complete live script planning and content preparation, optimize the explanation methods based on live data feedback, and help achieve live streaming goals.
- Maintain the brand image during the live broadcast and accurately convey the core value and brand philosophy of automotive products.
崗位要求:
1.國(guó)籍不限(外籍或中國(guó)籍均可),西班牙語B2以上,口語流利、發(fā)音標(biāo)準(zhǔn),能無障礙進(jìn)行直播溝通;
2.具備汽車相關(guān)直播經(jīng)驗(yàn)者優(yōu)先,熟悉汽車產(chǎn)品知識(shí)或有新能源汽車、智能汽車認(rèn)知者更佳;
3.有海外生活經(jīng)驗(yàn)或在西班牙語地區(qū)(如拉美、西班牙等)生活經(jīng)歷者優(yōu)先;
4.鏡頭感強(qiáng),具備良好的表達(dá)能力、親和力與臨場(chǎng)應(yīng)變能力,能調(diào)動(dòng)直播間氛圍;
5.工作積極主動(dòng),能適應(yīng)彈性工作時(shí)間(根據(jù)目標(biāo)市場(chǎng)時(shí)區(qū)調(diào)整直播時(shí)段)。
- Nationality is not restricted (both foreign and Chinese nationals are acceptable); Spanish proficiency at B2 level or above, with fluent spoken language and standard pronunciation, enabling barrier-free communication in live streaming.
- Priority is given to those with relevant automotive live streaming experience; familiarity with automotive product knowledge or understanding of new energy vehicles and smart cars is preferred.
- Priority is given to those with overseas living experience or experience living in Spanish-speaking regions (such as Latin America, Spain, etc.).
- Strong camera presence, with good expressive ability, affinity, and on-the-spot adaptability, able to liven up the atmosphere of the live room.
- Work actively and proactively, and be able to adapt to flexible working hours (adjust live broadcast time according to the time zone of the target market).