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Responsibilities
? Collaborate closely with Product, R&D, and Operations teams to define research priorities and key questions.
? Design and execute qualitative & quantitative research (surveys, in-depth interviews, focus groups, etc.) based on product and R&D needs.
? Apply psychological models (e.g., Kano, PSM) to analyze user needs and behavioral motivations.
? Work with Data teams to integrate vehicle data with qualitative insights, supporting data-driven product decisions.
? Independently design online/telephone surveys, experiment protocols, and user testing frameworks.
? Conduct user interviews and focus group discussions (FGDs) to uncover deep insights.
? Perform data modeling and analysis using statistical tools (SPSS, Python/R).
? Independently deliver customer research reports and build interactive dashboards to visualize findings.
? Effectively communicate insights to Product, Engineering, and Leadership teams to drive actionable outcomes.
Qualifications:
? Master’s degree or above in Psychology, Market Research, Automotive Engineering, or related fields.
?Experience in user research, market insights, or consulting, including 2+ years in the automotive industry.
? Strong knowledge of intelligent cockpit, connected vehicles, autonomous driving, and NEV trends.
? Advanced PPT/Excel skills; proficiency in research tools (Qualtrics, SurveyStar) and data analysis tools.
? Excellent communication, critical thinking, teamwork, and innovation mindset.
? Proven ability to lead end-to-end research projects and deliver high-quality reports.
? Fluent English (written & spoken) for professional communication. Overseas study/work experience preferred.