崗位職責:
1. Product portfolio strategy, covering multi-channels (Retail/B2B) in China
2. Analyse and monitor key category portfolio performance on a regular basis, identify opportunities & issues, and provide recommendations / solutions
3. Own Category P&L, and channel product pricing tracking
4. Develop whole year Product/Bundle plan vs. key competitors (e.g. product and bundle promotion tied in with seasonal campaign and new product launch activation)
5. Work with BU, German team to develop/select new relevant product for China market
6. Secure NPI launch on time for multi-channels
7. Lead new product 360 marketing plan (Proposition, USP, Key Distinctive Benefits vs. competitors etc) , by closely working with brand communication team & sales team
8. Support product training materials development, and conduct existing products training to the core team (headquarter sales, retail sales product trainer, aftersales service etc)
9. Maintain Product Database and keep the product information updated and correct
10. Other key initiatives when assigned
1. 產品組合策略,涵蓋中國的多渠道(零售/企業(yè)對企業(yè))業(yè)務。
2. 定期分析和監(jiān)測關鍵品類組合的表現,識別機會與問題,并提供建議/解決方案。
3. 負責品類的損益表,以及渠道產品定價跟蹤。
4. 制定針對主要競爭對手的全年產品/套餐計劃(例如,結合季節(jié)性活動和新產品發(fā)布推廣產品及套餐)。
5. 與業(yè)務部門、德國團隊合作,為中國市場開發(fā)/挑選相關新產品。
6. 確保新產品在多渠道按時推出。
7. 與品牌傳播團隊和銷售團隊緊密合作,主導新產品360度營銷計劃(產品主張、獨特賣點、相較于競爭對手的關鍵獨特優(yōu)勢等)。
8. 協(xié)助開發(fā)產品培訓材料,并對核心團隊(總部銷售、零售銷售產品培訓師、售后服務等)進行現有產品培訓。
9. 維護產品數據庫,確保產品信息更新及時、準確。
10. 完成其他交辦的關鍵任務。
任職資格:
1. 4+ years in category management (2+ PM related experience), FMCG brand marketing and retail background is preferred
2. Strategic, logical, analytical, strong capability on problem shooting and solving
3. Good communication skill, adaptable, team player, fast learner
4. Fluent English in oral and written
5. Good at Excel and PPT