1、 貨品的生命周期管理 Product Lifecycle Management
根據(jù)品牌貨品部的銷售政策,負責所轄內(nèi)門店的新品到倉后的具體配發(fā)工作 Manage the specific distribution of new arrivals to assigned stores upon their arrival at the warehouse, in accordance with the sales policies of the brand merchandising department.
結合新開店商圈客質(zhì)屬性,根據(jù)新開店特點及陳列標準,能合理進行新開店配貨(線路結構、品種結構、上市月結構等)Based on the customer profile and characteristics of new store locations, as well as display standards, ensure appropriate product allocation for new store openings (including product line structure, variety structure, and launch month structure).
根據(jù)銷售節(jié)奏負責所門店的貨品日常調(diào)撥、暢銷款的補貨,追單采買,為店鋪銷售提供支持Handle daily product transfers between assigned stores, replenish best-selling items, place follow-up orders, and provide support for store sales in line with sales rhythms.
在品牌貨品部的標準下,結合城市銷售差異化屬性,制定貨品流轉(zhuǎn)規(guī)則及貨品合規(guī)監(jiān)控Establish product circulation rules and monitor product compliance, taking into account regional sales differences while adhering to brand merchandising standards.
管理所轄門店的次品審核,過季商品退倉、滯銷貨品的域內(nèi)流轉(zhuǎn)Manage the inspection of defective products in assigned stores, facilitate the return of out-of-season goods to the warehouse, and oversee the circulation of slow-moving products within the region.
2、貨品的銷售管理Product Sales Management
以產(chǎn)品季為單位,根據(jù)品牌市場cc list,制定當季貨品銷售策略方向、輸出波段培訓資料Develop seasonal product sales strategies based on the brand’s market CC list and produce wave-based training materials for each product season.
每月根據(jù)銷售預算,制定每月的貨品重點主推方向及激勵策略 Formulate monthly key product focus and incentive strategies according to sales budgets.
根據(jù)上貨節(jié)奏,定期組織貨品開季月度波段培訓,及新品到店的落地培訓支持 Organize monthly wave-based training sessions at the beginning of each season and provide support for new product training upon store arrivals, in line with product launch rhythms.
根據(jù)貨品上新節(jié)奏,提供貨品的動銷及暢銷數(shù)據(jù)支持Offer data support on product sell through and best-selling items based on new product launch schedules.
以月為單位,制作貨品各維度的(動銷、暢銷、滯銷、售罄率、庫存率)分析報告或月報Prepare monthly analytical reports covering various dimensions (sell-through, best-sellers, slow-movers, sell-through rate, inventory rate).
圍繞庫存率目標,對滯銷或動銷較差的貨品,及時制定相應有效措施Implement timely and effective measures for slow-moving or poorly performing products to achieve inventory rate targets.
定期巡店了解門店貨品動銷反饋,快速相應門店需求,為門店銷售助力Conduct regular store visits to gather feedback on product sell-through, respond quickly to store needs, and support sales efforts
結合店鋪主題活動,提供人貨匹配的數(shù)據(jù)支持Provide data support for matching products with customer demand in alignment with store promotional activities.
搜集相關貨品情報,協(xié)助品牌貨品進行市場調(diào)研,提供主要競爭品牌貨品狀況調(diào)研報告Collect relevant product intelligence, assist in market research for the brand merchandising department, and deliver research reports on key competitors’ product performance.
3、訂貨會相關工作Work Related to Ordering Meetings
根據(jù)買貨預算,負責所轄門店OTB買貨結構、及在品牌貨品的方向下制定區(qū)域賣貨方向和思路Develop OTB (Open-to-Buy) structures for assigned stores based on purchasing budgets and establish regional sales directions and strategies under the guidance of the brand merchandising department.
根據(jù)訂貨時間節(jié)點,提供相關訂貨會數(shù)據(jù)分析報告,并組織買貨通氣會Provide analytical reports for ordering meetings according to scheduling milestones and organize preordering communication sessions.
訂貨期間對所轄門店提供訂貨思路指導,及訂單審核Offer guidance on ordering strategies and review orders for assigned stores during the ordering period.
4、零售企劃Retail Planning
協(xié)助參與區(qū)域化涵蓋市場洞察、市場分析及買貨策略等建立。通過持續(xù)地方行業(yè)趨勢、消費者行為及競爭對手動態(tài),深入挖掘市場機會,為品牌策略提供數(shù)據(jù)支持。同時,結合區(qū)域特性與銷售目標,反饋買貨方向并訂單流程優(yōu)化,優(yōu)化庫存效率與銷售轉(zhuǎn)化,驅(qū)動產(chǎn)品與市場的高效協(xié)同,提升品牌競爭力與盈利能力。Assist in establishing regionalized market insights, market analysis, and buying strategies. By continuously monitoring local industry trends, consumer behavior, and competitor dynamics, we deeply explore market opportunities and provide data-driven support for brand strategies. Meanwhile, by integrating regional characteristics and sales targets, we refine buying directions and optimize order processes to enhance inventory efficiency and sales conversion. This drives
efficient collaboration between products and the market, ultimately boosting brand competitiveness and profitability
任職要求:
國際知名品牌工作4年貨品管理工作;有企劃經(jīng)驗或管理經(jīng)驗的優(yōu)先
International branding experience over 4 years Must in goods management; planning experience or management is preferred
統(tǒng)招,本科以上學歷畢業(yè),時尚、傳媒、市場、服裝設計或服裝工程類等相關專業(yè) Graduated with a bachelor degree or above, majoring in fashion related, apparel design or apparel engineering
熟悉高端女裝品牌零售和代理模式;
"Familiar with high-end women's fashion brand retail and agency model.
常用的辦公軟件(EXCEL、PPT、POWERPOINT等)、英語聽說讀寫能力非常熟練; Very proficient in common office software (EXCEL, PPT, POWERPOINT, etc.) and English skills
善于溝通,有團隊協(xié)作精神,細致認真,邏輯思維好。
Good at communication, teamwork spirit, meticulous and serious, good logical thinking.